Using Artificial Intelligence in Marketing
A recent Harvard Business Review article details how many companies are already looking to plan, organize, and implement AI technology across an array of business practices including management of non-customer external relations (28%), marketing and sales (35%), and customer services (39%). In the marketing world, artificial intelligence has become one of the favorite buzzwords. But is it just hype or beneficial new technology? There are challenges such as ad blockers, third-party cookie restrictions, GDPR and more. And there are undoubtedly great rewards if applied correctly. Real-time signals, speed, automation, and contextual targeting all work to the ultimate goal of making marketing both more effective and customer-centric.