Social

Unlock Social Media’s Potential to Be Responsive, Relevant, and Rewarding

Our team taps the real potential of social media. It’s not about going viral, it’s about building relationships. Targeting our database of 20 million professionals and extended networks to put your message in the ideal feeds, expanding the reach of your social channel. Employing  state-of-the-art e-listening tech to provide competitive insight and social strategy. It’s not rocket science, after all, it’s human communication.

Download the 2018 B2B Marketing Trends Report

B2B marketing is unique, and uniquely challenging. Priorities and practicalities vary by company size and by industry. The sales cycles are long, the buyer’s journey is complex, the influencers are many, and the data to drive decisions are diverse and voluminous.

Top 3 Insights

  • B2B marketing is unique, and uniquely challenging.
  • Priorities and practicalities vary by company size and by industry.
  • The sales cycles are long, the buyer’s journey is complex, the influencers are many, and the data to drive decisions are diverse and voluminous.

Topline B2B Marketing Trends

  • B2B Video Gaining Momentum.  The incredible metrics of video cannot be ignored: It’s boosting email click-through rates 200-300% (HubSpot) and increasing landing page conversions rates by 80% (Hubspot).
  • Email Continues to Dominate.  Despite many heralding the demise of email marketing, search marketing and social media have not been able to topple it, and early signs show GDPR will not have quite the effect as was feared.
  • Account Based Marketing is Trending.  In our survey, 62% of those who use Account Based Marketing (ABM) intend to increase their investment in it.

Informa Expert Spotlight

  • Jacquie Niemiec SVP Marketing, Infrastructure Intelligence

    With a focus on content marketing and program development, Jacquie helps customers leverage new marketing technology and solutions to meet their business goals.

  • Ashley Lutz Marketing Director at Informa

    Ashley orchestrates successful marketing strategies and develops exciting new ways to reach target audiences for events and memberships.  Her creativity, desire to test new methods and a keen eye for design keeps messaging modern and on point with audiences.

  • Kristin Letourneau Director of Market Research, Informa Engage

    With over 25 years of research experience in both corporate and academic settings, Kristin Letourneau currently serves as the Director of Market Research for Informa Engage.

  • Jane Cooper Marketing Director, Infrastructure Intelligence

    Jane directs content marketing initiatives for the Infrastructure group and helps inform our marketing partners on content strategy, development, distribution, and measurement in today’s complex buyer landscape.

Social Solutions

Facebook Live

Your own micro event direct from the expo or conference floor — or any location you desire. Our content team will help guide the discussion and moderate a live broadcast for 5-10 minutes. We’ll use our database to help identify the right audience, and marketing expertise to promote attendees to your live broadcast. Our program management team handles all the logistics, including production.

Social Intelligence

Do you really know how your social media marketing is performing relative to your competitors? Do you know what content is most effective with your prospects? We leverage social listening technologies and research analysis to provide social marketers with competitive benchmarking and the valuable insight needed to be highly effective.

Social Extension

Rely on our first-party data to power  your social campaign and target prospects with precision. Using in-feed native ads we’ll place a compelling headline, image and link back to your content into social platforms, targeting the companies, personas or look-a-likes that you identify.

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