Energy and Building Websites Deliver Increased Performance
Penton Energy & Buildings, now part of Informa Business intelligence, recently launched two new websites that deliver increased performance and value in our Energy sector [T&D World and Energy Times] with plans for Buildings sites to roll out in the upcoming weeks.
The sites are optimized for mobile devices using a responsive design and include an improved overall user experience emphasizing real-time interactions and deep content engagement. Features include:
- Modern design
- Infinite scroll content pages to increase user engagement
- Richer content visuals (videos, images, galleries, infographics, etc.)
- Faster page loading
With increased content consumption, prominent ad locations, higher visitor engagement, and improved click-through rates, marketers can better connect with audiences. The new features for marketers include:
- Improved ad viewability
- Ad positions provide optimal visibility within content
- Multiple new ad units such as rich media, expandables, and high-impact banners
- Advanced targeting capabilities
- Enhanced sponsored and native content formats
Contact your sales representative today to learn how our new websites can improve the effectiveness of your campaign or email us at firstname.lastname@example.org to request information.